How Long Before The News Is Delivered Direct to Our Computers? (Part 2)
Naturally people will be more inclined to pay or set up a subscription for news content from highly trusted firms.You will not find any who are more highly thought of or respected than the BBC, and they may well now be the only “free” news provider left online (although in the words of Robert A Heinlein “TANSTAAFL”– see licence fee). Such periodicals and quality broadsheets like the New York Times, Wall Street Journal, Guardian, The Times and Economist could all easily charge for access to online news.As a classic example, can anyone seriously doubt that people would have been queuing up to hand over their money to enable them to get more details on the Telegraph’s huge scoop about our MP’s expenses, this was a great story from a well trusted source.
What is Quality?
Can you truthfully say that you would be happy paying for sites that aren’t good quality?In other words, even though this works well for the broadsheets, can you see it working quite so well for the tabloids like the News of the World and the Sun?Is there any chance you would pay money to read the “exclusive” interviews with these so called celebs, or perhaps to see a Page 3 girl? I would hazzard a guess that the answer to this is probably yes. Many people would do just that because after all, it depends on how you define “quality”. The tabloids like the Sun, in my opinion, are in fact very high quality because they are well written, well crafted, deliberately entertaining and they know exactly who they are talking to and what they want.
News is a Precious Commodity
So basically paying a charge for news will happen and ultimately it will be successful. Partly because it’s Murdoch behind it and partly because it all makes sense and may well be the only route to survival open to hard pressed newspapers.It’s not like we don’t already pay a charge for a newspaper right now. That cover charge has always been ludicrously low in the UK (thanks to the Northcliffe philosophy) compared with the cover charge for equivalent quality European or US broadsheets. So if you physically fork out for your news via print (and in reality you’re paying for it through the TV and radio via the licence fee too) and seem happy to pay for various apps or Premier League Football on Sky, then why wouldn’t you pay for such a precious commodity as news?
Organising the right Website Design company to take on your project is imperative. Nowadays any forward thinking company will also ensure that you arrange for SEO on your website, so choose wisely.
