Get More Fans and Customers With a Wordpress Website
Having a great website is essential to having a career in the new music economy coupled with enhanced lifestyle design. Bands started with micro-pages like MP3.com and kept growing into communities like Myspace and more robust social networks. These sites allowed the bands to showcase their pics, top tracks, and show off their live shows in addition to other information their fans may need.
At the turn of the millennium, the trend moved to bulky and graphic heavy Flash websites. Flash sites still take a long time to load and are awful for viewers with dial up connection. Google can still not index Flash websites the way they can standard HTML or CSS, which is not the standard.
Typically, musicians focus their energy on creating new music and experiences for their fans. Musicians really need to be on the top of their game, producing content and staying in touch with their ADD fanbase. You need to give your fans great content and you need to implement it in whatever form they desire.
Using the leverage from the traffic of YouTube and Myspace, you now need to send them back to your site. Create videos and upload them to YouTube. Then take those same videos and embed them on your Myspace page and main website. Upload your music to Myspace, Facebook, Bandcamp and other sites. You can take the best of the social sites and bring them right onto your site. This way you can leverage these large social sites and their traffic and then drive them back to your homebase.
What are you going to use as the funnel to take your fans to? Wordpress. Wordpress is an ope source content management system where you can easily add fresh content, web pages, blogs and pictures without needing to know the coding. If you can type and send an email, you can effectively use Wordpress.
Wordpress pleases both Google and your fans. It is easy to read and navigate and you can add all the bells and whistles your heart desires. Wordpress sidebars can be formatted to add MP3 widgets, YouTube videos and email optin boxes. Your main content area is perfect for updating your news and posting blogs about what is happening in your music career.
Gone are the days of expensive maintenance and constant uploading to FTP clients to update your site. These days as a musician you need to be able to update your music site on the fly, making your online music marketing efforts much more effective and timely as possible.
Creating your new music and band website on Wordpress is effortless with their 5 minute installation that they are so famous for. Get started with Wordpress by grabbing the software a host that has 1 step integration with Wordpress. There are tons of options directly on the Wordpress site. All that’s left is the famous five minute install, then its on to broadcast to the world. Update as frequent as you like and build your website one page at a time. When you are just starting out with your band website, its good to go with a free theme to customize the look and feel. Grab a free theme by searching in Google for free themes.
As a musician your time is your most important asset, next to your talen of course. So is marketing. Being able to do both effectively is the only way to win in the new music business economy. With Wordpress, you are getting the most use of your time by leveraging a powerful tool for content creation. Use this and your online music marketing will start to skyrocket.
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